Spotify announced today that it has acquired music data platform The Echo Nest. Spotify says it will use the Echo Nest technology to continue improving user experience on Spotify and improve its music discovery engine.
More specifically, Spotify will look to leverage The Echo Nest’s musical understanding and tools for curation to drive music discovery. Not only will users be able to find more music they enjoy, but brands and partners will be able to build better music experiences for their audiences, or at least that is Spotify’s hope.
[H/T TNW]
