SA4i had the privilege on Saturday 10.27.12 of giving a presentation at a conference sponsored by The Master Communicator’s Writing Services. The 2012 Authors Networking Summit was the final event of America’s Favorite Author prior to the actual awards ceremony where the winners will be announced to be held in the beginning of November 2012 (www.americasfavoriteauthor.com for announcement of date, place and time).
From a high level perspective, SA4i shared facts and insight as well as strategies and philosophy regarding internet presence in general as well as how the concept is specifically applicable to authors. Internet presence is a valuable concept to any business (small and large) and any author (published and nonpublished).
Internet presence is the term SA4i uses to help convey the importance in today’s business world that you must be fully engaged in and on the internet. This starts with a website.
“That sounds logical; but, I haven’t published my first book yet” – You still need a website NOW.
“I’ve already sold 10,000 copies of my latest book on Amazon and I don’t really have the time or money” – A website is time and money well spent when it comes to selling a book; but, also anything else from a product to a service to an idea. If you have the skills (or are willing and have time to acquire them) you can create your own. If you don’t have the skills or time to design your own website, hire someone. It is worth it.
Added to the value that a website brings to internet presence are the values brought by a blog, guest blogging, social media platforms (i.e. Facebook, Twitter, Pinterest, etc.), review sites (i.e. Yelp), and Google Analytics.
Google Analytics? Yes, GA. What is the traffic on your website? Where do they come from? If you do not know the answer to these (and other) questions, how can you effectively maximize the marketability of what you are selling? If you do not know the answers to these questions, you need GA; and, you need to be able to interpret and apply the information, statistics and trends that GA provides to you.
As explained to the gracious Authors Networking Summit audience and participants, SA4i professionals manage internet presence for aspiring and successful people every day. We are students who consistently study, learn and work in the constantly progressing and changing business environment, Google algorithm, Google tools and the internet.
