MAP™ Marketing Action Planning

What is Marketing Action Planning?

A MAP Program is a planning exercise used by Convergent1 to help companies use marketing resources more efficiently. It’s a 360 degree assessment of a company’s situation as described by internal thought-leaders and decision-makers. A successful MAP Program will help management to:

  • Build consensus
  • Define company goals & set expectations
  • Take stock of the current state of the Brand
  • Efficiently and effectively allocate marketing resources
  • Uncover potential issues and opportunities
  • Set a course for marketing success

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