Convergent1 uses proven methodology to ensure the most efficient and effective approach to your company’s branding including:
Collect and analyze all appropriate existing marketing communications materials, web, collateral, presentations, research, etc.
Distribute agenda for meeting to all parties involved – usually includes 1-2 representatives from the following: senior management, marketing, sales, operations and research & development (in addition to the Convergent1 team).
Typically, a full-day offsite meeting, facilitated by Convergent1 which includes an open and productive dialogue on the following:
Throughout the day, there will likely be assignments for individuals for follow-up that might result from the meeting.
Convergent1 collects, analyzes, organizes and interprets everything that was discussed during the MAP Session.
A formal report will be presented.
Marketing Communications Calendar & Implementation Plan
Includes stated objectives, recommended strategies, and tactical recommendations linked to an implementation calendar and budget ranges.
Target Audience Definition/Customer Segmentation
Includes a snapshot of current customer composition and recommended target audience definitions for future marketing communications efforts.
Includes the interpretation of existing state of the brand, current market position relative to competition and the message platform supporting the company value proposition. Specifically, this deliverable includes: