Case Study: Bellaire Family Eye Care
Convergent1 is proud to unveil the Bellaire Family Eye Care website redesign! Packed with important content for a premier eye care clinic and supported with a solid SEO strategy, we know it’s a site our client will love. Like most businesses, Bellaire Family Eye Care needed to stay up-to-date with modern trends in technology and patient interaction, so providing them with a mobile-responsive layout was key to reaching users who access it on their smart phones and tablets.
It’s our standard practice to make all websites responsive, as well as user-friendly in both desktop and mobile view. We want the user experience to be perfect, where the site is easy to navigate but completely informative. For Bellaire Family Eye Care, we included forms to make it easy for new patients to ask questions and set up appointments.
The layout itself is enough to make every visit to the site both pleasant and useful. Welcoming shades of blue and white with updated pictures of the staff work well together to create a calm, professional feel. Most importantly, it’s easy to read – something we always consider necessary, but even more so for an eye clinic.
We also wanted to make sure that the site is optimized for Google and other search engines. To do this, we used keywords and meta descriptions strategically and added schema markup to the contact information. This increased its visibility by helping search engine crawlers interpret the content of the webpages more effectively, especially in regard to local business searches.
All in all, it’s been a successful project which will help Bellaire Family Eye Care achieve its marketing goals. Updating the website is important to any company’s internet presence, which is often a major component indicated by our MAP process. Updates aren’t simply for looking trendy – they really impact website traffic and user engagement, which in turn, lead to increased profits.
Don’t overlook what a fresh web design and search engine optimization updates can do for your company. Take a look at our portfolio of websites, then contact us to see how Convergent1 creates marketing solutions that improve business performance.