5 Qualities Of A Successful Advertising Agency
by Adam Saleh,
31 Jul 2014,
There are many firms in the market, which makes it somewhat challenging for business owners to choose the right advertising agency. Fortunately, there are traits that all successful advertisers have. By simply watching out for these qualities when searching for one, business owners can find and hire the best advertisers. The top 5 qualities include:
1. Great Staff
An advertising agency is made up of a team of experts in different, but related fields. It primarily consists of experts in marketing along with a number of experienced web and graphic designers and many other professionals. A successful advertising agency will use these professionals to deliver on a variety of customer expectations from responsive website design to eye-catching print ads. Another sign of a successful advertising agency is their ability to take your calls directly at various points throughout the day without sending you to an automated system or voice mail, with the same going for emails.
2. Transparent Billing System
A good advertising agency will be transparent in all that they do, including billing. Do not settle for a flat fee for all their services, instead asking for an itemized invoice of all services received. This billing structure should be simple enough for the average person to understand, and does not leave room for any type of discrepancy or carry any hidden charges. Clients should be able to easily calculate how much the services will cost before they sign on.
3. Great Value for Money
To find out whether an advertising agency will give you greater value for money than other firms, be sure to ask them questions like why they are different from other firms. Watch out for smart answers like the latest technology and a solid grasp of the latest trends, special services they offer, and past experience among other things. If they fail to convince you in person, chances are their ad campaigns will also not be very effective.
4. Strong Online Presence
In the information age, most businesses should have a strong online presence. However, great advertising agencies are usually more visible than other businesses since it is their business to be involved in marketing. Great advertisers consistently rank high on search engines, their presence on social media is quite impressive, and their own site and print materials should be what you would like to see for your own business.
5. Guaranteed Results
Unlike a contracting business that guarantees a project will be built by a certain time, advertising agencies who promise to get you a certain amount of new clients in a certain time cannot always keep it. What a good advertising agency can do is guarantee a new website will be compatible with all devices, relevant social media marketing will be completed by a certain date, and that strategies will improve SEO rankings. Agencies that guarantee a certain ROI for their services may not be reputable and will not back up their promises. Look for advertising agencies who guarantee work that can be done.
And if you need a Houston advertising agency to help promote your business, give us a call or fill out our form.
Adam is a web developer and tech guru at Convergent1.